SaaS tools built on the data warehouse — also known as connected apps — A warehouse-native app is any SaaS tool that can run on top of a customer’s data warehouse, without the need to ingest and store any data. In other words, a warehouse-native app vendor enables its customers to bring their own data warehouse to the vendor’s application which then performs tasks…

It’s about time — The data landscape has evolved at a tremendous pace since the onset of the pandemic and the unprecedented level of VC-fueled innovation has given rise to a ridiculous number of new data tools. While this surge has been a boon for data practitioners whose workflows have been greatly improved, it…

So hot right now! — The activation layer of the modern data stack is my favorite since it allows you to take action on the data — in the tools you depend on — to build personalized, data-powered experiences. You finally get to go beyond looking at dashboards and utilize data in a meaningful manner…

The finish line is an illusion — A car comprises four essential components — the chassis, the engine, the transmission system, and the body; then there are auxiliary parts without which a car can run, but it’s not practical to drive without indicators or air-conditioning. The modern data stack is not like a car and shouldn’t be…

We need more semi-technical data talent — Software engineering is a mature practice with a clear set of roles one needs to hire for to build a piece of software. Setting up a data practice is a lot less straightforward and unless you have a strong understanding of all the moving parts of a data stack, you…

Between GTM and DE — The good thing today is that there are so many different tools and technologies available to solve a certain problem. The bad thing is that there are so many different tools and technologies available to solve a certain problem. Go-to-market (GTM) teams — product, growth, sales, marketing, and customer success…

“No data is better than bad data” is a phrase you’ve probably heard from a CEO who started their keynote with these words — only to then suggest that every forward-looking organization needs to collect every data point they can in order to become data-driven. On a serious note, though…

A Guide for Data Engineers and Analysts — So your company is launching a new product and you’ve been tasked with setting up the behavioral data infrastructure? Or maybe you need to revamp the existing infra using modern tools? There are a few different technologies (CDI, CDP, ELT) that can be used to collect behavioral data, and at…

We’ve got mild, medium, hot, and extra hot 🌶️🌶️🌶️🌶️ In my previous post, I’d proposed that “a modern data stack” shouldn’t be perceived as a strictly defined set of tools — people should feel confident describing what a modern data stack means to them and how they’re choosing to build…